Inside prestige PR, Starbucks and a cheese heist
David Yelland and Simon Lewis discuss the battle for influence at Oxford University, Starbucks messaging and the Neal鈥檚 Yard Dairy theft.
David Yelland and Simon Lewis lift the lid on the rarely talked about world of establishment PR and the great battle for influence happening behind the scenes in modern Britain. It鈥檚 why Peter Mandelson, William Hague and 36 other hopefuls are all vying to be the next Chancellor of Oxford University.
Also, how the new CEO of Starbucks is trying to reverse a recent decline in sales with the help of some back-to-basics internal communications.
And the great cheese heist鈥� how taking the financial hit for the theft of 拢300,000 worth of posh cheddar has given Neal鈥檚 Yard Dairy a PR boost.
Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for 大象传媒 Radio 4
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- Tue 29 Oct 2024 16:30大象传媒 Radio 4
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