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Why Trump means boom times for PR, and a Rivals spat

David Yelland and Simon Lewis discuss how the Trump-effect could play out in the world of PR, and how public Rivalry can backfire.

In his first presidency, Donald Trump vowed to 鈥渄rain the swamp of Washington DC鈥 - PR agents and all. So, how can a second Trump presidency possibly look promising for PR? David Yelland and Simon Lewis discuss how change can create opportunity.

In this episode they explore how Trump鈥檚 return to office might impact business both in the US and abroad, how powerful players go about influencing the new president and what does money (lots of it) have to do with it all?

Also, how condescending criticism isn鈥檛 a good look. David and Simon address the hostile review of hit series Rivals by the producer of Wolf Hall.

Producer: Eve Streeter
Assistant Producer: Ella Blaxill
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for 大象传媒 Radio 4

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28 minutes

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  • Tuesday 16:30

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