大象传媒

Gap Finders returns with one of the founding brothers of the fashion brand Represent.
George Heaton started the company in 2011, as a college project with his brother Mike. The brand has been described as streetwear at a premium price, and has been worn by some of the world鈥檚 best known celebrities, like Kim Kardashian, Justin Bieber, and Dua Lipa.
They found growth in the pandemic when other businesses struggled, playing on their ability to react quickly to the customer demands using social media and online commerce.
In 2023 their takings were over 拢80 million, with around 拢13 million in profit, and now they are moving in to bricks and mortar, with stores in Manchester and Los Angeles opening this year - and all of this from an initial budget of 拢150 to make the first range of t-shirts back in 2011.

Presenter: Peter White
Producer: Dave James