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The business of slogans

Felicity Hannah speaks to a panel of guests about the headline news stories of the week: from US President Trump鈥檚 inauguration to declining consumer confidence.

Also, what makes a good slogan? Felicity speaks to the man responsible for the iconic catch phrase 'should鈥檝e gone to Specsavers'.

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52 minutes

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Last Friday 05:00

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  • Last Friday 05:00

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