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Rachel Reeves鈥� PR pivot, how to talk to Trump and Bill Gates鈥� memoir

David Yelland and Simon Lewis discuss Rachel Reeves' vibe shift, how the business and political world is reacting to Donald Trump, and behind the scenes of Bill Gates' memoir.

How do you PR a pivot and change the mood music as a politician? David Yelland and Simon Lewis take a look at the language Rachel Reeves is deploying as she tries to go for growth and what might lie behind the timing of AstraZeneca scrapping its UK vaccine plant.

Also, the split that divides the world's PR elite - the political and business world is having to decide whether to follow Donald Trump's language or resist it, kowtow or fight. How do we all talk to America now?

And a PR take on the publicity for Bill Gates' new memoir.

Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for 大象传媒 Radio 4

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28 minutes

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Tuesday 16:30
大象传媒 Radio 4

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