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29/08/2009

A look at the changing relationship between broadcasters and their audiences.

In an age of tweeting, interacting and texting, anyone with a phone or a computer can potentially become a news-maker - or at least participate in the debate on topics of the day. This is changing relationship between broadcasters and their audiences.

Rajan finds out why the 大象传媒 Hausa service is so keen to hear from people in rural areas of Northern Nigeria - so much so, it has given six villages a mobile phone.

One 大象传媒 news programme recently offered a listener the opportunity to be guest editor for the day - how did they do?

And Over To You links up experienced 大象传媒 Africa specialist Mark Doyle with a listener in Ghana who is far from happy with Mark鈥檚 choice of Why Is Africa Poor as the title for his new series on 大象传媒 World Service.

Available now

20 minutes

Last on

Sun 30 Aug 2009 02:40GMT

Broadcasts

  • Sat 29 Aug 2009 10:40GMT
  • Sat 29 Aug 2009 23:40GMT
  • Sun 30 Aug 2009 02:40GMT

Podcast