大象传媒

How do companies generate new ideas? And how do they turn those ideas into products? A new book 鈥淭he Other Side of Innovation: Solving the Execution Challenge鈥� by Vijay Govindarajan and Chris Trimble, two professors at the Tuck School of Business at Dartmouth College sets out to explain.

In Global Business this week Peter Day hears from one of the authors - Vijay Govindarajan, who tells him why established companies can innovate as well as start ups, and how they can implement ideas as well as generate them.