大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories

So it's a new week of the headline challenge and the Echo go with the story of the Tyne/Wear football derby where Newcastle thrash Sunderland 5- 1...

The Northern Echo's headline "Demolition Derby".

大象传媒 Tees went with "Geordies Mackem Cry".

Independent adjudicator Kerry awarded 大象传媒 Tees the win today.

The score stands at 1-0 to 大象传媒 Tees.