大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories

It's Monday & the start of a new week - for today's headline The Northern Echo go with the story of a coffin maker that's hoping to drum up more business with a sexy calendar featuring skimpy models.

The Northern Echo's headline "Drop Dead Gorgeous".

大象传媒 Tees went with "Beauty & (De) ceased".

Adjudicator Steve decided that he preferred 大象传媒 Tees headline and awarded 2 points - one for the win and one for a film title.

The score stands at - 2-0