Discover the most hotly tipped artists of the future with session performances, interview clips and a look back at previous winners of the 大象传媒 Sound of list.
Jamie Woon celebrates his 4th place in the 大象传媒 Sound of 2011 by talking to Radio 1's Gilles Peterson about the layered sound of his self-produced debut album and how he got his mum to perform backing vocals.
The Vaccines celebrate picking up 3rd place in the 大象传媒 Sound of 2011 by talking to Zane Lowe about how they formed, the songwriting process and debut album What Did You Expect From The Vaccines.
James Blake talks to Nick Grimshaw about the attention surrounding his 2nd place finish in the 大象传媒 Sound of 2011, why he covered Feist's Limit To Your Love, the importance of radio and the experience of DJing silence to a club crowd.
大象传媒 Sound of 2011 winner Jessie J meets MistaJam on the eve of this year's announcement to talk about her young career on the stage, writing her first song Big White Room at 17, making her name in the US and what it would feel like to come top of the 大象传媒 list.
