大象传媒

John F Kennedy is widely seen as one of the greatest leaders of the 20th century. For many he was the ideal presidential candidate; a vigorous, happily married man, accomplished writer and war hero. But all was not as it seemed. Kennedy understood the key to power lay in creating his own myth and, more than any other politican, he understood how to make the public like him. Andrew Roberts reveals JFK's secrets and shows how they are now at the heart of contemporary leadership all over the world.