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28/02/2011

The news, sport, weather and travel you need in the morning.

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories.

It's the start of a new week and Ali Brownlee is standing for John all week. The Northern Echo go with a story that says 3 out of 4 people admit to falling out with their partner during car trips ..

The Northern Echo's headline "The Long & Whining Road".

大象传媒 Tees went with "Crossroads".

Independent adjudicator Kerry preferred the headline from 大象传媒 Tees today and as it's a TV programme we get 2 points !

The score stands at 2-0 to 大象传媒 Tees.

3 hours

Last on

Mon 28 Feb 2011 06:00

Broadcast

  • Mon 28 Feb 2011 06:00