大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories.

Thursday's headline challenge and The Northern Echo go with a story about a bloke in Malaysia who was jailed for five years after falling asleep while burgling a house.

The Northern Echo's headline "Catnap Burglar".

大象传媒 Tees went with "Sleeping Booty"

Independent adjudicator Kerry thought 大象传媒 Tees were today's winners - and awarded 2 points for a headline that incorporated a film, book and ballet!

The score stands at a thumping 5-1 to 大象传媒 Tees.