大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories.

Peter is away all this week & stepping into his shoes is deputy editor Chris Lloyd.

Tuesday's headline challenge and The Northern Echo went with a story about a man in Iowa, US, who has givien up food for Lent and will survive by drinking beer alone.

J Wilson, 38 says he is paying tribute to ancient Bavarian monks who brewed their own malty lager, known as liquid bread, during the fast.

The Northern Echo's headline "Whitbread of Heaven".

大象传媒 Tees went with "ALE-elujah "

Independent adjudicator Kerry awarded a draw today with 2 points each for the use of a hymn title.

The score stands at 3-2 to The Northern Echo.