大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories.

For Tuesday's headline challenge The Northern Echo went with a story about trainee vets in Bristol who have been using a dummy back end of a cow as a training aid ...

The Northern Echo's headline "Moo-ving Experience".

大象传媒 Tees went with "Pat Test Dummies".

Independent adjudicator Kerry gave the point to The Echo today.

The score stands at 3-2 to The Echo.