大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories.

Friday's headline challenge and The Northern Echo picked the story about university boffins saying acupuncture is a waste of time ...

The Northern Echo's headline "Needless and Pins".

大象传媒 Tees went with "Pointless!"

Independent adjudicator Kerry thought that the one word headline from 大象传媒 Tees was the clear winner.

The score at the end of the week stands at a respectable 4-4 draw.