大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories.

For Wednesday's headline challenge The Northern Echo went with a story about a nature-loving couple who provide safe road crossings for migrating toads in Durham ...

The Northern Echo's headline "Follow the Green Cross Toad"

大象传媒 Tees went with "Toad-safety"

Independent adjudicator Kerry awarded the draw today. The Echo got double points for using a slogan ...

The score stands at 4-3 to 大象传媒 Tees.