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Product Placement

Business Daily looks at product placement - how companies pay big money to get their products in movies and on television.

Business Daily looks at product placement - how companies pay big money to get their products woven into the tapestry of a film or television programme.

The man who zoomed in on the fast food industry in his movie Supersize Me, Morgan Spurlock, tells Lesley Curwen why he's now made a film about product placement, which was actually funded by product placement. A sense or irony, or has he sold out to the corporate world?

Plus, can you really teach someone to be a great entrepreneur? Doug Richard says yes and explains how.

Also, the "seekers" who use their business skills to help combat poverty.

Available now

18 minutes

Last on

Thu 21 Apr 2011 07:32GMT

Broadcast

  • Thu 21 Apr 2011 07:32GMT

Podcast