大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories.

With Peter on his holidays, we were joined by The Northern Echo's deputy editor Chris Lloyd ...

For Monday's headline Chris chose a story about a world record naked cycling attempt in York aimed at highlighting society's dependence on oil and cars.

The Northern Echo's headline "BM Triple X".

大象传媒 Tees went with "Look at That Man's Wheelie!!"

Independent adjudicator Kerry went with 大象传媒 Tees as today's winner.

The score stands at 1-0 to 大象传媒 Tees.