大象传媒

Co-founder and director of the Organization for Social and Technological Innovation Donald Schon delivers his Reith lectures on industrial technology and social change in his series entitled 'Change and the Industrial Society'.

In this lecture entitled 'The Evolution of the Business Firm', Donald Schon analyses the effect of 'dynamic conservatism' on a business level. Using examples of American businesses, he explores the effects of this stability in an unstable world. Following the development of research, ideological growth and market saturation, he explores how the concept of big business has expansion across the world.