大象传媒

大象传媒 R&D try to make the 大象传媒 future-proof. They are at the forefront of researching new formats, content, infrastructure and editorial propositions in the UK's media.

This film tells the story of a recent collaboration between 大象传媒 R&D's User Experience Design team and the Royal College of Art in London.

For one month students from the Innovation Design Engineering and History of Design courses worked with 大象传媒 R&D staff members to produce concepts and prototypes for future development.

The topics covered included intergenerational content, cross device experiences and interaction in the future connected home.