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The 1960s saw a boom in the number of jobs available to young, single women. More girls went on to higher education and in 1962 there were over 26,000 girls at university. Having lived away from home, and with greater intellectual and financial independence, many women could now have aspirations beyond being a wife or mother. Advertisers celebrated these ‘new’ women in a bid for their cash. Feminism began to find a voice in society, with movements like Women’s Lib demanding equal pay and opportunity.