´óÏó´«Ã½

How businesses need to adapt – an example of one business changing its focus from retail to online. Examining a second-hand golf exchange, showing how stock is obtained and how it is sold. Following a huge investment in IT systems, it is ready to cope with a continuation of the rapid sales increases it has enjoyed in the last 2 years. Now there are 12 staff, 30,000 customers, and annual sales revenue of £2 million. Break-even is in sight.