大象传媒

The 大象传媒 had had a presence on the internet from 1994, but Lord Birt, then the Director-General of the 大象传媒, was quick to recognise its real potential for public service broadcasting. He sought the advice of young people working in the Corporation about which way the 大象传媒 should turn in the fledgling online world. Following a trip to Silicon Valley in the United States, he drew up the blueprint for 大象传媒 Online. Lord Birt talks about the early days of 大象传媒 Online to Ron Neil, former Chief Executive of 大象传媒 Production in an archive interview from 2003.