大象传媒

Big bollywood actors like Shah Rukh Khan should not endorse skin whitening creams according to actress Vishakha Singh. She is the brand ambassador for a new campaign in India called 'Dark is Beautiful' which seeks to change attitudes towards dark skin. The star of 'Fukrey' and 'Bajaate Raho' told Nikesh Rughani why she decided to get involved.

(image from Indian advert for skin lightening cream)