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Reaching New Global Audiences

Can the 大象传媒 reach the target of a global audience of 500 million by 2022? Is this a realistic goal in the context of increasing global competition?

As the 大象传媒鈥檚 director generals sets a target of a global audience of 500 million by 2022, Rajan Datar explores how the figure might be achieved in the context of increasing global competition and digital expansion. He speaks to Richard Porter from the World Service and professor Stewart Purvis from City University. Plus, a listener offers a different perspective on last week鈥檚 item about the recent Venezuelan elections. And, we find out what is involved in being a guest editor in anticipation of next week鈥檚 Newshour鈥檚 week of prominent women guest editors.

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11 minutes

Last on

Sun 13 Oct 2013 10:50GMT

Broadcasts

  • Sat 12 Oct 2013 22:50GMT
  • Sun 13 Oct 2013 04:50GMT
  • Sun 13 Oct 2013 10:50GMT

Podcast