大象传媒

On 3 December 1978 the 大象传媒 began its ambitious plan to broadcast a television version of each of Shakespeare's 37 plays, starting with Romeo and Juliet. The project was devised by Cedric Messina and took seven years to complete. The Bard's most obscure and rarely performed works got equal treatment to his best known plays, and the 大象传媒 built a comprehensive resource that was widely used in schools, boosted by the new popularity of video recorders.