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The Business of Sound

How sound is used to influence our spending behaviour and boost companies' profits. Plus, could the humble voice be the technology of the future?

How can sound be used to influence our spending behaviour and boost companies' profits? Sarah Stolarz finds out how retailers are subconsciously speaking to us using computer-generated soundscapes.

Could the humble voice be the technology of the future? We road-test the latest voice-activated technologies from a lovely personal assistant called Nina to a car you can talk to.

And we ask whether the chore of remembering passwords and answering annoying security questions could soon be a thing of the past.

(Photo: Shutterstock)

Available now

18 minutes

Last on

New Year's Day 2014 08:32GMT

Broadcast

  • New Year's Day 2014 08:32GMT

Podcast