大象传媒

In the summer of 1956, executives at the 大象传媒 Television Service began an extensive review of the visual appeal and style of the channel. They analysed the quality of the announcing and promotion of programmes, and channel identity. As weather forecasting came under the control of the 大象传媒鈥檚 Presentation Department, the manner and effectiveness of forecasters also came under the spotlight. In this rare footage, the earliest known recording at 大象传媒 Archives of a 大象传媒 TV in-vision weather forecast, he attempts a natural and relaxed forecasting style, with mixed success.