Main content

Advertising and Sponsorship

Listeners voice concern over the impact of advertising and sponsorship on 大象传媒 programmes and services.

As the World Service prepares plans for raising more commercial income from advertising and sponsorship, a listener in the US contacted Over to You with concerns about the potential impact on the service. Rajan Datar raises these concerns with Mark Bunting, the World Service鈥檚 head of strategy, and hears more about the existing advertising taken on the Berlin service as well as the targets for commercial revenue. Plus, some listening options for receiving the World Service in Dubai, and a listener has a request for presenters who hurry to the next item.

Available now

9 minutes

Last on

Mon 24 Feb 2014 04:50GMT

Broadcasts

  • Sat 22 Feb 2014 23:50GMT
  • Sun 23 Feb 2014 10:50GMT
  • Mon 24 Feb 2014 04:50GMT

Podcast