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Noel Edmonds says 大象传媒 is "sleepwalking towards disaster"
Noel Edmonds, who now presents Channel 4's Deal Or No Deal, tells Richard Bacon why he wants to buy the 大象传媒.
The former 大象传媒 presenter claims the corporation is "sleepwalking towards disaster" and isn't relevant to the internet age. He says his idea is supported by a consortium of wealthy investors, nicknamed Project Reith after the Corporation's first director.
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