大象传媒

The music request programme Housewives' Choice started on 4 March 1946. It was part of a new post-war schedule for the Light Programme, and was intended for women left at home while their men were at work, although the presenters were invariably male. The first week was introduced by Robert MacDermot. Other presenters over the years included Gilbert Harding, Eamonn Andrews, Edmundo Ros, Sam Costa and George Elrick. At its height Housewives' Choice received 3000 requests a week.