大象传媒

The new digital television channel 大象传媒 Four began on Saturday 2 March 2002. It was launched with the slogan "everybody needs a place to think", offering a diet of arts, culture and documentaries. The new channel replaced 大象传媒 Knowledge. Controller Roly Keating explained in the Radio Times that 大象传媒 Four would have the time to examine subjects in greater depth than had been possible on 大象传媒 Two.