大象传媒

"大象传媒 M&A is in a unique position to be able to research and understand media behaviours and influences and it's great that we've had the opportunity to share our insight with digital suppliers and partners at the recent Online Briefing. Our presentation shows that despite the range of competing delivery methods linear TV remains remarkably resilient, with the majority of viewers still finding content via the EPG, and many watching the same live programmes every week. In this video we discuss various scenarios for the future of TV based on our research."
Carmen Aitken, Head of Audiences, 大象传媒 Future Media