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Will South Korea鈥檚 tourism rebrand work?

South Korea has a new slogan, aimed at boosting an already strong tourism trade - it's 鈥淚magine Your Korea鈥, but will it work when for a country often linked with its rogue neighbour, North Korea? Jonathan Cheng is the Wall Street Journal's correspondent in Seoul. He's there now.

(Photo: K-pop star Psy Credit, and the North Korean leader Kim Jong-Un. Credit: [l] Michael Kovac/Getty Images [r] Reuters/KCNA)

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2 minutes