大象传媒

The frame and field rates that have been used for television since the 1930's cause problems for motion portrayal, which are increasingly evident on the large, high-resolution television displays that are now common. 大象传媒 Research and Development has been investigating the effect on human perception of material which is played back at higher frame rates. This film shows the process of gathering high frame rate material, allowing 大象传媒 R&D to investigate the technical impact of higher frame rate formats on production workflow as well as the pitfalls and possibilities they represent for creative storytelling.