大象传媒

The innovation of the internet was championed internally by Director-General John Birt, who saw how it could transform 大象传媒's global media role, and mobilised R&D and managerial expertise to make it happen. There were initial problems that publication of web pages did not sit within the 大象传媒 Charter, but this obstacle was overcome, and on 12 December 1997, the 大象传媒 website was officially launched.