大象传媒

What can business learn from sport and vice versa? Statistics transformed baseball, proving that the heavy hitters were not necessarily the best value - or best performing - players. Now similar techniques are being applied in business. We hear from Tom Davenport, an expert on data analysis at Babson College in the United States, and Martin Reed, chief executive and chairman of Thomas International, a company that uses psychometric testing to measure the psychological strengths - and weaknesses - of potential employees. And, David C. Cicero, assistant professor of Finance at the University of Alabama tell us why alarm bells should be ringing, if your CEO is spending too much time on the golf course.