Meet the Vloggers
The vloggers who start off making videos in their bedroom and end up being courted by big brands. Can these new relationships disrupt the old ways of marketing?
Vlogging may be the internet's new path to riches. Peter Day meets the Youtubers who start off making videos in their bedroom and end up being courted by big brands. Will these new relationships disrupt the advertising and broadcasting industries and, for those who make the big time, can their authentic appeal be maintained in the face of fame and money?
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Contributors to this programme
Jim Chapman -听Vlogger
Emily Hartridge -听Vlogger
Dom Smales -听Founder, Gleam
Nick Hayward -听Former head of creator collaborations and branded content, YouTube
James Emtage -听Executive producer, Telegraph Hill
Jonathan Hudson -听Digital marketing manager, Homebase
Nate Elliott - Vice president and principal analyst, Forrester Research
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Broadcasts
- Thu 8 Jan 2015 13:05GMT大象传媒 World Service Online
- Thu 8 Jan 2015 20:05GMT大象传媒 World Service Online
- Sun 11 Jan 2015 01:32GMT大象传媒 World Service Online
- Sun 11 Jan 2015 10:32GMT大象传媒 World Service Online
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