大象传媒

In 2013 when cyclist Peter Sagan stood on the podium of the Tour of Flanders and squeezed the bottom of the podium girl. He issued an apology. Now two years later, that incident is the inspiration behind the advertising for the 2015 'E3 Haralbeke' race. 鈥淲ho squeezes them in Harelbeke?鈥� is the tag line on a poster next to the picture of a podium girl's exposed backside with a cycling glove-clad hand set to squeeze it. The image sparked outrage on social media and the sport鈥檚 governing body, the UCI, have forced promoters to remove the poster. We discuss that image and look at whether cycling has a sexism problem with cycling journalists Sophie Smith and Kim Plessner

Photo: The E3 Harelbeke billboard poster which has courted controversy (CREDIT: E3Harelbeke)