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Quick On The Draw
In an age of high technology communications, two long-established聽 companies in a single聽German city are still battling each other for supremacy in a global marketplace .....
In an age of high technology communications, two long-established聽 companies in a single聽German city are still battling each other for supremacy in a global marketplace ... in pencils. In Nuremberg Peter Day asks Faber-Castell and Staedtler how they both stay sharp ... and finds out what light (and shade) they can throw on the success of German industry and the viability of Europe as a single economy.聽
Producer: Caroline Bayley 聽聽
Editor: Stephen Chilcott
Podcast
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The World of Business
Insights into the business