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Making the most of your idea

Can anyone come up with a great idea? And how do you maximize the impact and success of your ideas?

Ideas are the lifeblood of TV, radio and online production as fresh and unusual concepts are constantly in demand. But can anyone come up with a great idea? And how do you maximize the impact and success of your ideas?
In this podcast Emer McPolin talks to Linda Green, executive producer of the 大象传媒 Academy's Creative Leadership Programme, and 大象传媒 producer Claire White, to reveal the techniques that will help you to develop and hone your programme ideas, taking the best from paper to pitch.

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19 minutes

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