Character development
Simon Smith talks to three producers about taking real and fictional characters beyond the traditional broadcast environment and developing them in digital spaces.
Multiplatform guru Jon Aird, senior producer of the Psychoville website, talks about extending the characters out of this dark comedy and into their own websites.
Keri Davies, scriptwriter and web producer, tells us of his experiences of The Archers and the newly created spin-off Ambridge Extra on 大象传媒 Radio 4 Extra.
Derren Lawford offers his insights gained as exec producer of 大象传媒 Three鈥檚 Jail Tales. An ambitious mix of multiplatform content about what it's like to be young and in prison, Jail Tales consists of a series of viral YouTube videos, short films, animated shorts and music performances. Derren is currently the commissioning editor for Global iPlayer at 大象传媒 Worldwide.
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The 大象传媒 Academy Podcast
Essential listening for anyone working in or wanting to get into broadcast media
