大象传媒

Recorded at the Radio Academy's Radio Festival 2014. We spoke to Bob Shennan, controller for 大象传媒 Radio 2, 6 Music and the Asian Network. He is also director of 大象传媒 Music, the pan-大象传媒 brand bringing together all of the 大象传媒's music programming.Bob talks about how he made his break into the radio industry and gives his tips for those trying to get in. He talks about the state of the radio industry and how it is being shaped by changes to digital technology.Finally he talks about the creation of God Only Knows, the 大象传媒 Music promotional song and video and the Children in Need 2014 charity single.