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Identifying the priorities for commissioners is a common dilemma for all programme makers – how to find out what shows excite them, where there are gaps in their schedules, and how best to pitch those winning ideas.
In this masterclass, recorded at the ´óÏó´«Ã½ Academy’s Fast Train event in Glasgow, October 2013, Jo Street, commissioning executive for ´óÏó´«Ã½ Daytime, Alan Tyler, executive editor for entertainment commissioning, ´óÏó´«Ã½ Scotland, Colin Paterson, editor for topical programmes and events, ´óÏó´«Ã½ Radio Scotland, and Ian MacKenzie, media project manager for Channel 4, highlight some of the issues that programme makers face and offer their suggestions of how best to make use of their time and their attention. The panel discussion is chaired by ´óÏó´«Ã½ Scotland presenter Shereen Nanjiani.