大象传媒

Traditional TV and radio audiences are now able to discover your content via many platforms online, so how do you make sure your message and your programme doesn鈥檛 get lost? Simon Ford is joined by 大象传媒 producers Jaine Sykes and Mike Kibblewhite, and author, copywriter and trainer Neil Taylor, to discuss how establishing the right tone and structuring your copy can help both novice and more experienced writers.