大象传媒

A special team originally set up by the government to "nudge" people into making better life choices is due to publish its latest findings on our behaviour. The part-privatised Behavioural Insights Team - or 'nudge unit' as it is better known - is now in demand by governments around the world. It uses insights from behavioural psychology to look at how people make bad choices - from filling in their tax forms late to drinking too much alcohol - and then tests small changes to the way these choices are presented to improve lives and save taxpayers money. Jim Reed reports.