Apple, Apps and Ads
As Apple unveils its latest shiny offerings - we ask if the famously consumer-focused company can appeal to serious business users.
As Apple unveils its latest shiny offerings - we ask if the famously consumer-focused company can appeal to serious business users. And is the company's boss, Tim Cook, right to predict that the "future of TV is apps"?
Plus - are we becoming increasingly intolerant of advertising on mobile? We examine what the rise of ad-blocking means for the future of the web, and who pays for it.
Rory Cellan-Jones is joined by Mel Exon, managing director of advertising agency BBH, and Chris Foxx from the 大象传媒's tech desk.
(Picture: A reporter walks by an Apple logo during a media event in San Francisco on September 9, 2015. Credit: AFP/Getty Images)
Last on
Broadcasts
- Fri 11 Sep 2015 15:06GMT大象传媒 World Service except Online, East and Southern Africa & West and Central Africa
- Fri 11 Sep 2015 16:06GMT大象传媒 World Service Online
- Sat 12 Sep 2015 10:06GMT大象传媒 World Service West and Central Africa & East and Southern Africa only
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