大象传媒

The scandal over emissions cheating now engulfing Volkswagen is casting a long shadow over Germany's industrial reputation. The label "Made in Germany" has come to symbolise quality and engineering excellence. One of the most successful of German engineering companies is Miele, renowned for household appliances like vacuum cleaners, washing machines and ovens. The 大象传媒's Lucy Hooker has travelled to the company's home town of Gutersloh, in north western Germany, to see how the business has been persuading consumers to stay loyal, in fiercely competitive markets. (Picture: Miele factory Gutersloh. Copyright Miele.)