大象传媒

Amy Kean is a media futurologist and the head of Havas Media.

Media futurologist, you say? Yes it is a real thing. What does she actually do though? Amy looks at current data and trends and from those she draws conclusions about how we should behave in the future.

Technology is really changing how we live our daily lives and the thing that has changed it the most in the past few years is without a doubt, the smartphone. We as consumers are increasingly demanding. We don鈥檛 want to just watch music videos, we want to BE in them.

Cue UK-based recording artist Squarepusher鈥檚 answer to this. He released a virtual reality (VR) video to mark the release of a song that can be experienced with a VR headset, mobiles, tablets and YouTube鈥檚 new 360潞 platform. So by using something like Google cardboard and your smartphone or tablet you can feel like you鈥檙e IN the video. And no, it doesn鈥檛 cost an arm and a leg.

We are no longer happy with experiencing things in one dimension. We want more. We want multi-sensory experiences, whether that be fireworks you can taste (London鈥檚 2014 New Year鈥檚 Eve fireworks) or a fairground ride that each person can control with their mind to get a completely different experience depending on their reactions to it (Neurosis).

In this session recorded at The Radio Academy鈥檚 Radio Festival, Amy talks about the many ways radio might use these technological advances and asks how it might look in the future.